Glossier — Web Audit

ESSEC Business School Paris · E-Business

For this project we analysed Glossier’s website, a digital-first beauty brand whose success has largely been built through e-commerce. We studied its strengths and opportunities for improvement and proposed ways to transform the shopping experience through artificial intelligence and new technologies. Our ideas included AI-powered personalisation, 3D product visualisation and improvements to customer support and the purchase journey, aiming to increase conversion and loyalty while strengthening the brand’s innovative position.