Cortijo de Gorbea

Professional project · Digital strategy

For this project I developed the communication strategy, social media presence and web design proposal for Cortijo de Gorbea, a family producer of extra virgin olive oil. The goal was to create a digital identity that conveyed the quality of the product, the family’s story and the value of the Extremaduran dehesa, turning an everyday product into a brand with personality. I designed a content strategy, a conversion-focused web experience and a storytelling-led communication system adapted to each channel and consumer need.