Furniture That Tells a Story

ESIC University · New Trends in Marketing and Sales

For this project we developed a new IKEA communication campaign around the idea that furniture does more than fill a house: it becomes part of the memories created there. Under the concept “Furniture That Tells a Story”, we designed a strategy to connect emotionally with different customer profiles through personalised content, loyalty initiatives and tools such as artificial intelligence and augmented reality to improve the shopping experience.