AC Hotels

ESIC University · Marketing Plan

How can a hotel chain continue to stand out in such a competitive market? That was the starting point for this project. Together with my team, we developed a Marketing Plan for AC Hotels by Marriott, analysing the market, consumer behaviour and competitors to identify new growth opportunities. From this research we designed a strategy to increase direct bookings, strengthen brand positioning, build loyalty and attract new segments through a communication and marketing plan with defined actions, objectives and KPIs.