Nordgreen

San Diego State University · Creative Campaigns

This project involved creating a campaign for Nordgreen, a Danish watch brand that combines Scandinavian minimalism with a strong commitment to sustainability. After analysing the brand, competitors and target audience, I defined a USP that joined elegance with positive impact and developed the creative concept “Where Simplicity Meets Sustainability”. From this idea I designed an integrated campaign spanning print, social media and street marketing, using natural elements and the brand’s social-impact programme to communicate both the product and its purpose.