Ecoalf Camps

ESIC University · Final Degree Project · Grade: 9.7

This Final Degree Project grew out of the connection I developed with ECOALF during my summer internship with the brand. I have always admired its aim to go beyond products and build a genuine lifestyle around sustainability. Together with Rodrigo Moreno, and following market research, we proposed a new business model: summer camps for children designed to pass ECOALF’s values on to new generations through experience, education and contact with nature, fostering a commitment to caring for the planet from childhood.