Pago de Larrainzar

Academic project · Social media strategy

For this project I developed the communication and social media strategy for Pago de Larrainzar, a family-owned winery in Navarra. Starting with an analysis of the brand, its audience and competitors, I designed a strategy centred on storytelling, wine tourism and community building. The aim was to show how a small winery can stand out on social media by sharing its history, values and experiences, adapting content, channels and tone to different consumer profiles to build an approachable and memorable brand.