Glossier Campaign

San Diego State University · Creative Campaigns

For this project we developed a future campaign for Glossier, a beauty brand known for its “skin first, makeup second” philosophy and simple, effective, skin-friendly products. Together with my team, we defined the USP and analysed user personas, brand values, tone of voice, competitors and creative territory. My contribution was “Become an Artist”, a theme inspired by makeup as a form of expression, creativity and fun without compromising skin care. I then developed the campaign sketches, making this my first creative-direction project and confirming my passion for branding and campaign development.