TU DAY — Things don’t happen at home

ESIC University · ESIC Garage

This entrepreneurship project involved creating TU DAY, an app designed to challenge passive leisure and help people discover, create and share plans in one platform. Together with my team, we developed the startup’s value proposition, business model and growth strategy, creating a user-centred solution that transforms how people discover and experience activities. It allowed me to work through every stage of building a startup, from identifying a real need to designing an innovative solution with growth potential.