VICIO × MilfShakes

ESSEC Business School Paris · Media Communication & Advertising

During my Erasmus in Paris, I analysed a communication campaign by one of my favourite Spanish brands. I chose the collaboration between VICIO and MilfShakes by Nil Ojeda because it is a strong example of disruptive marketing and brand building. Known for breaking traditional marketing rules through bold, creative and humorous campaigns, VICIO turned the launch of a new burger and toy collection into a viral phenomenon by combining influencer marketing, storytelling, anticipation and precise execution.