Lumaï

ESIC University · Digital Space Generation

This project involved developing the visual identity and web design for LUMAÏ, a fashion brand inspired by summer, colour and the spirit of the Pacific. I worked across the entire process—from the logo, colour palette, typography and visual world to the digital experience—to build a coherent and engaging brand. The project included moodboards, wireframes, Figma prototypes and the final WordPress online store, turning the design into a fully functional website.